
As most photographers are, I'm often asked how much editing I do on photos. It's actually been a gradual process and there really isn't a real answer, as each image is unique. When I first started in 2009, with my simple XSI, I thought a real photograph is created inside the camera, which is true, to an extent. The more studying I did, the more I realized that my favorite photographers were *gasp* editing their images! It honestly blew me away and forced me to research which editing program to get.
I personally use actions from Florabella and Totally Rad but choose to change my opacity and percentages to my liking. Florabella has a beautiful Classic Workflow Action Set that rocks my world and changed how I produced my images.
This is the reason I don't let clients "chimp" during the session, because their images will be different when they finally see the finished product. I always shoot with editing in mind, considering exactly how I want the finished photo to look like. That's why it's sooooo important to know how your editing style is going to be, because if you shoot too dark of a shot, you better be shooting in RAW or else your image will never be completely recoverable!
I'm still a purist at heart and only use editing as a way to get a "punch" in my photos, maybe add a little sunlight, erase a bride's blemishes, but I usually don't use "liquify" or extreme skin smoother, because I believe everyone is beautiful in their own way. Who am I to say there is such thing as too much back cleavage?
Do you use actions? If so, did you create them yourself or did you buy them?

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